GoLife – Affordable Life Insurance

Employees have different needs based on their own personal circumstances (getting married or an addition to their family) and depending on their situation, there may be a need for more life insurance than their group plan offers.

Up until now, the problem has been that the process to purchase additional life insurance has been cumbersome and time consuming.  We are pleased to offer an excellent option that is both fast and easy to use.

GoLife is an online experience that offers plan members a user friendly approach to personal life insurance. GoLife is designed to ensure individuals apply for the right amount of life insurance based on their personalized needs.

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Plan members have access to:

  • Education –GoLife’s Knowledge Centre (articles & videos)
  • Help – Professional advisors
  • Technology – switch between devices, resumable application, up-to-date security and privacy
  • Service – ongoing policy advice and guidance

Financial strength and stability, GoLife’s product provider is Empire Life:

  • Canadian Owned and founded since 1923
  • Voted “Most innovative” in 2016 by their peers
  • Was named “Canada’s Best Life Insurance Company” for 2013 and 2014 by World Finance Magazine.


Times are changing and individuals want access to advice on their own terms and on their own time:

  • Over 40% of Canadians have no life insurance at all
  • Ownership is at a 30 year low
  • 80% of individuals overestimate the cost of life insurance

Manulife Mid-Market Study & 2015 Insurance Barometer Study

Canadians say they:

  • Dread High Pressure Sales
  • Don’t know what type of coverage to buy
  • Don’t know how much to get
  • Have not been approached
  • Look to their employer for guidance

LIMRA Billion Dollar Baby (Canada)

Small Cost, Big Protection

GoLife’s goal is to make life insurance affordable and accessible to Canadians families.

Individual benefits of a personal life insurance policy:

  • Easy access to needed protection
  • Policy belongs to you the insured
  • Higher coverage limits than optional life
  • Safeguards to protect being over insured
  • Portable coverage
  • Significant savings compared to “mortgage insurance”

One of the amazing features of using GoLife is that a person can do the following in (15 minutes):

  • Determine the right amount of life insurance needed based on their personal situation
  • See their precise monthly cost
  • Apply and complete the application